Correspondence packet Article Example | Topics and Well Written Essays - 1500 words

Correspondence packet - Article Example This social group has proved to constitute the bulk of our consumer audience (which isn’t surprising as the clothes produced by our company are orientated on youth), and we need to sense their needs and tendencies in their behavior accurately in order to increase our benefit. Thus, as marketing researches show, the internet has become virtually the main tool for advertising and promoting goods among a very wide category of consumers. Thus, our target audience tends to use the internet the most among all other media, and it is the area where we need to display our significant place in fashion clothing industry. Our surveys show that about three quarters of our target audience tends to use internet daily. On the other hand, popularity of television has dropped considerably in the recent years. This tendency, as you can clearly see, has a profound impact on our industry, too, as we currently focus our major efforts on the outdoor advertising and TV commercials. DIVERSE clothes, Inc. must shift focus from TV advertising to the Internet advertising using all its means like banners, pop-ups and e-mail ads. Changing our strategy will allow us to reach the greater number of our potential consumers who are young adults. The World-Wide-Web provides a valuable platform to place ads with the aim to reach millions of consumers around the world (Hamel). Again, surveys indicate that such websites as Google, Facebook, Yahoo!, Twitter and YouTube are among the top 10 most visited websites. This gives us a hint about where our efforts should be concentrated therefore. If we shift focus from radio and TV advertising to the popular Internet sites, we will increase popularity of our company and achieve much success in promotion of our products. And, obviously, the rate of sales is likely to increase considerably. Concerning the financial aspect of the issue, I would like to suggest simply redirecting

Case Study Essay Example | Topics and Well Written Essays - 750 words - 33

Case Study - Essay Example This essay focuses on the advantages of making use of networking based system in the company. Moreover, the steps into which the formulation of the project should through are discussed. A cost estimation of the project is also put into consideration. Transforming JAMS manufacturing company to a networking based system, replacing the older machines with new ones and inclusion of additional servers for the networks, will give the company a wide variety of advantages. Replacing the older machines with new ones and upgrading the computers will make transformation to the networked system an easier task. For instance, Microsoft Windows 95 or Windows 98 will be limited to using peer-to-peer network. Upgrading the computers with Windows such as NetWare or Windows NT will allow configuration of the computers to a server-based network which have lots of pros compared to peer-to-peer network (Entrepreneur Media, 2015). Networks allow connection of computers and users of the computers in a premise (Kozierok, 2005). In this case, JAM Company can make use of Wide Area Networks (WAN) which will make it possible for network users to communicate to each other. This will make transmission of business information more efficient, easier and less ex pensive than it would be without the network. Moreover, networking allows for sharing of data (Kozierok, 2005). Before, employees would make use of â€Å"shoe-based network† which meant transmission of data physically. For this reason, work was hectic and tiresome. Networking allows thousands of employees in the company to share data much more easily and quickly. The use of internet has become a must thing for every organization. Small computer networks allow multiple users to share a single internet connection. This makes connection easier to allocate to various individuals as they need it and allow the organization